(T) Radio Is Reaching Out

From today's R&R "Newsroom," a challenge to note: Radio Must Embrace The Younger Demographics.

Excerpt:

CBS Radio VP/News Harvey Nagler acknowledged that podcasting was just one of the many ways the network was reaching out to younger listeners. "Radio absolutely has to embrace the younger demographics," he urged. "Radio must also embrace new technology to attract a younger audience."

Nagler stressed the importance for radio to "get as much of your material out there on all of the various platforms." He added, "We don't know how much of it is working, but we know we have to be out there."

I love radio. So it is nice to hear a major network acknowledging that new delivery methods need to be utilized to preserve radio's reach, to get its content to new listeners, to stay current and not go the way of dinosaurs.

I'm especially aware of that as I start up my "Pandora" radio station for today's "radio" listening.